Mens Designer East Selfridges  London

We worked with Selfridges to challenge conventional approaches towards retail design; luxury and display creating a series of unique display elements.  Three monumental stone plinths are arranged in succession along a central aisle and are sculpted for displaying merchandise. A full height mirrored wall with protruding rods provides a focal point to the mat and allows for a number of dynamic relief formations when showcasing international brands. An ordered and repetitive layout of fixed rails define a coherent and calmer shopping experience.  A white painted steel structure grows overhead taking on a more random and organic form. Originally stemming from the idea of a ‘pop up shop’ the canopy grew and grew and now serves as a key landmark on the 1st Floor.